A sequence of characters that, when entered during an online transaction, typically at the checkout stage, reduces the overall cost of a purchase related to travel or lodging services. As an illustration, a user might enter it on a website offering vacation packages to receive a percentage discount on their total booking price.
The employment of such a code provides a mutually beneficial outcome. Consumers experience reduced expenditure, while businesses can incentivize sales, attract new clientele, and track the efficacy of specific marketing campaigns. Historically, these mechanisms have evolved from physical coupons to digital formats, offering greater accessibility and ease of distribution, impacting purchasing decisions.