Key Benefits

  • Hosted and Tracked Marketing Files
  • Lead Scoring and Grading
  • Automated Lead Assignment
  • Progressive Profiling
  • Dynamic Content

Overview

Pardot is B2B Marketing Automation by Salesforce that allows marketing and sales teams to create, deploy, and manage online marketing campaigns that increase revenue and maximize efficiency.

Features include:
• CRM integration
• Email marketing
• Lead management
• Lead nurturing
• Social media marketing
• Sales intelligence
• ROI reporting

Pricing

Growth
$1250
Fuel growth with smarter marketing automation /month/up to 10,000 contacts billed annually
Plus
$2500
Dive deeper with marketing automation and analytics /month/up to 10,000 contacts billed annually
Advanced
$4000
Power innovation with artificial intelligence and analytics /month/up to 10,000 contacts billed annually
Premium
$15000
Enterprise ready features with predictive analytics and support /month/up to 75,000 contacts billed annually

Features

  • Content Syndication
  • Data and Analytics
  • Integrations Available
  • Landing Pages
  • List Management
  • Online Forms
  • Sales Funnels
  • Visitor Tracking
  • Hosted and Tracked Marketing Files
  • Real-Time Sales Alerts
  • Lead Scoring and Grading
  • Automated Lead Assignment
  • Lead Nurturing
  • Forms and Landing Pages
  • Progressive Profiling
  • Dynamic Content
  • Email Marketing
  • Closed-Loop Reporting

Reviews

4.3 / 5 (of 4 reviews)
Sarah Crawley
14/07/2022
Trustpilot

Integrates seamlessly with Salesforce. The best lead management marketing tool.

Bryan Philips
12/03/2020
Trustpilot

Pardot closes the reporting loop for us in Salesforce (Sales Cloud). We can automate marketing ROI reporting as well as view our Customer Life Cycle. Overall it is a power system, easy to use with a lot of resources available and fantastic support (Trailhead).

ilja
22/10/2019
Trustpilot

Robust service + awesome support. Could get some time to set up all things but it worth of it.

Sean
13/09/2019
Trustpilot

Pardot has gone downhill since the Salesforce acquisition and I cannot recommend it. I've been a user since 2011 and I am certified. But support is weak and functionality does not compare well with HubSpot, Marketo or Act-On. We are actively looking to switch from it.

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